Bespoke website design in Stafford & Staffordshire, with support beyond launch.
Your website should explain what you do, help customers take the next step, and be straightforward for your team to manage. Since 2010, Web Optic has designed and developed bespoke websites for businesses of all sizes, working from our Staffordshire studio in Hixon.
Design, copywriting where needed, a CMS, mobile optimisation, SEO setup and optimisation, hosting, training, and ongoing support are included. Each project is scoped around your business rather than a fixed package.
Start with your customers, not a template.
Whether you are replacing an existing site or launching something new, we start with what your customers need to know and what you want them to do. That shapes the page structure, navigation, content, and design.
You can provide your own copy, or we can help write it. We bring the content and design together so visitors can understand your services, see your work, and make an enquiry on a phone as well as a desktop.
If your current site gets visits but few enquiries, our guide to why a website isn’t generating leads explains how messaging, forms, trust signals and the type of traffic you attract can affect the results.
For online selling, explore our e-commerce website service. If your project needs a custom platform or business workflow, see our software development service. We can discuss the right approach before agreeing the scope.
A simple, easy-to-use CMS designed around real website editing.
Our bespoke websites include a content management system for updating text, images, and pages. Training is included, so your team can learn to manage everyday changes, with ongoing support when you need help.
Key Features
- Simple page editing with flexible content blocks
- Full control over images, text, and layout
- Blog and case study management
- Form management and enquiry tracking
- User-friendly interface for non-technical users
AI-Powered Tools
- Content creation and rewriting
- SEO meta titles and descriptions
- Improving page structure and readability
Performance & Security
- Fast-loading, lightweight framework
- Secure and regularly maintained
- No reliance on third-party themes or plugins
What happens during your website project?
Plan and design
We discuss your goals, existing website, content, and required features. Your proposal sets out the work and a project-specific schedule. You can review the design and share feedback before launch.
Build and optimise
We develop your site and CMS, adapt layouts for mobile, and include SEO setup and optimisation. Before launch, we check the pages, links, and enquiry journey. For a redesign, existing URLs and any necessary redirects form part of the planning.
Launch and support
Hosting, training, and ongoing support are included. You can update your content through the CMS and speak to our team when you need help. We agree any additional development or new functionality separately.
Read more about SEO for your website and our website hosting service, or arrange a conversation about your project. Meetings at our Hixon studio are by appointment.
A few recent brochure and brand-led website builds.
Website design questions.
Things businesses ask us before starting a website project.
Our studio is in Hixon, and we design websites for businesses in Stafford, Staffordshire, Stoke-on-Trent, Cannock, Rugeley, Stone, Uttoxeter, Leek and the West Midlands.
How much does a website cost?
The cost depends on the pages, content and features you need. A brochure website has a different scope from an online store or a site with custom integrations. Tell us about your business and we will prepare a proposal setting out the work, pricing and timescales.
How long will a new website take?
Timing depends on the size of the site, the functionality and how ready your content is. Your proposal includes a schedule covering planning, design, development, feedback and launch. If you have a deadline, tell us when you get in touch.
Do you write the website content?
You can provide your own copy, or we can help write it. We bring the content and design together so visitors understand your services, see your work and know how to get in touch.
Can we update the website ourselves?
Yes. Our CMS lets you edit pages, images, blog posts, case studies and forms, with built-in AI tools to help rewrite content and draft SEO titles and descriptions. Training is included.
Can you redesign our website without losing search rankings?
A redesign should protect what already works. We review which pages bring enquiries, keep important content and set up redirects from any page addresses that change.
Read about SEO in StaffordshireDo you only work with Staffordshire businesses?
No. Our studio is in Hixon, near Stafford, and many of our clients are local, but we design websites for businesses across the UK. Meetings at the studio are by appointment.
See web design across Staffordshire