Services

Website design, development and hosting in Staffordshire

User-friendly design and secure hosting solutions. Explore Web Optic's bespoke services across website design, Shopify and e-commerce, tailored software development, and dependable UK-based hosting.

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Start with what you need

One Staffordshire studio for your website, online store, software and hosting.

Since 2010 we have designed, built and supported digital projects for businesses of all sizes. Tell us what you want to achieve and we will point you to the right service, or a combination of them.

Win more enquiries

A bespoke website that explains what you do and makes it easy for customers to get in touch.

Website Design

Sell products online

A Shopify store with a smoother buying journey for customers and a simpler admin for you.

E-Commerce Websites

Replace manual admin

Cloud software that takes over from spreadsheets, awkward CRMs and disconnected tools.

Software Development

Keep it fast and secure

UK hosting with backups, monitoring and business email, looked after by people you can call.

Website & Email Hosting
Websites

Website Design

We specialise in crafting bespoke websites that are visually strong, highly usable, and built to perform across every device. Speed, security, and strong search foundations are built in from the start.

You can provide your own copy, or we can help write it. Every site comes with a content management system for updating text, images and pages, plus training so your team can handle everyday changes with confidence.

  • Bespoke design, not a template
  • Mobile-friendly layouts
  • Easy-to-use CMS and training
  • SEO setup and optimisation
  • Copywriting where needed
  • Hosting and ongoing support
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Online stores

E-Commerce Websites

With 50+ online stores launched, including seven-figure builds, we know how to shape better customer journeys, smoother admin workflows, and more dependable e-commerce operations.

Shopify is our main platform because it is intuitive for store owners, familiar to customers, and a strong foundation for custom themes and integrations. We also handle migrations, catalogue restructuring and the systems that sit around your storefront.

  • Shopify design and development
  • Store migration and replatforming
  • Catalogue and navigation improvements
  • Integrations, subscriptions and custom workflows
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Bespoke software

Software Development

We build cloud-based software that replaces spreadsheets, awkward CRMs, and disconnected tools with tailored systems that better match how your business actually works.

Off-the-shelf systems rarely fit the way a team really works, and they can become expensive quickly. We build portals, memberships, automations and bespoke CRMs around your actual workflow, available from almost any device.

  • Custom CRM and operations tooling
  • Membership and subscription systems
  • Order automation and fulfilment workflows
  • Customer portals and account areas
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Hosting and email

Website & Email Hosting

Secure UK hosting, uptime monitoring, backups, SSL, DNS redundancy, and Google Workspace support that keep your digital setup fast, reliable, and easier to manage.

We run a dedicated server in London for smaller sites and provision cloud VPS environments for larger applications. As a certified Google Workspace partner, we can also set up business email, shared calendars, video meetings and Drive storage.

  • UK-based hosting infrastructure
  • Daily off-site backups
  • SSL and uptime monitoring
  • DNS redundancy and CDN access
  • Google Workspace business email
  • Support from our own team
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Included as standard

Everything a bespoke website project needs, without the add-on surprises.

Each project is scoped around your business rather than a fixed package, but these are part of every bespoke website we build.

  • Design

    Layouts designed around your customers and your brand, not adapted from a template.

  • Copywriting where needed

    Supply your own words or let us help shape content that explains what you do.

  • A simple CMS

    Update text, images, pages, blog posts and case studies without touching code.

  • Mobile optimisation

    Every page adapted and checked for phones and tablets as well as desktop screens.

  • SEO setup and optimisation

    Clean structure, metadata and redirects for redesigns, so search engines understand your site.

  • Hosting

    Secure UK hosting with SSL, uptime monitoring and daily off-site backups.

  • Training

    We show your team how to manage everyday updates, so small changes never have to wait for us.

  • Ongoing support

    The team that built your site stays on hand after launch when you need help.

Shopify Partner

Most of our online stores are built on Shopify for a reason.

It gives customers a cleaner checkout experience, gives store owners a simpler admin, and gives us a strong foundation for customisation without unnecessary bloat.

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Questions

Services FAQs

Not sure which service fits? These are the questions we hear most often.

Ask us anything

Which service is right for my business?

If you want more enquiries, a bespoke website is usually the place to start. If you sell products, a Shopify store is likely the better fit, and if your team is held back by spreadsheets or manual processes, custom software may help. Many clients combine services, so tell us what you want to achieve and we will recommend an approach before agreeing the scope.

Do you only work with businesses in Staffordshire?

No. Our studio is in Hixon, near Stafford, and many of our clients are local, but we work with businesses across the UK and beyond. Meetings at the studio are by appointment.

Can you move my existing website or online store?

Yes. We can move existing websites onto our hosting and migrate online stores to Shopify from other platforms. For redesigns, we plan existing URLs and any redirects as part of the project to protect the search visibility you have already built.

Can you connect my website to the other systems we use?

Often, yes. We build integrations, automations and custom workflows that link websites, stores and business systems together, so information moves between them without retyping.

See our software development service

Do you provide business email?

We are a certified Google Workspace partner, so we can set up custom email addresses alongside calendars, video meetings, Docs and Drive storage, and support your team with them.

See website and email hosting

What happens after my website launches?

Hosting, training and ongoing support are included, so you can update content through the CMS and speak to our team whenever you need help. Additional development or new functionality is agreed separately.

Reviews

What our clients say.

100+ reviews from businesses we have worked with closely.

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