SEO for website projects across the West Midlands.
Planning a new website or replacing one that no longer represents your business? Web Optic brings website design, development, and SEO setup together. We work with businesses across the West Midlands from our Hixon studio in Staffordshire, in person by appointment or remotely.
Build search considerations into your redesign.
A redesign is more than a new look. Your existing service pages, useful content, and established URLs need consideration too. Before changing the structure, we discuss what the website needs to achieve and how customers should find their way to the right information.
SEO setup and optimisation are included in our bespoke website projects. That sits alongside mobile optimisation, a CMS, copywriting where needed, hosting, training, and ongoing support. We agree the scope around your website rather than advertising a one-size-fits-all package.
What should an SEO-conscious redesign consider?
Before the build
Identify your priority services, existing pages, and the enquiries you want to attract. Bring any Search Console information you have so the conversation can include how people already discover your website.
During development
Bring clear navigation, useful service copy, relevant titles, and mobile-friendly layouts together. When page addresses need to change, include the necessary redirects in the launch plan rather than leaving old links behind.
After launch
Keep your services, business details, and examples of work accurate through the CMS. Assess search visibility alongside genuine enquiries, rather than treating a single keyword position as the whole picture. No website build can guarantee a Google position.
Explore our bespoke website design service and web design for West Midlands businesses. To discuss a redesign, send us your current website and tell us what you want to improve.
