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Case study

The Edge HPL

The Edge HPL are specialists in health and performance nutrition who are trusted by elite and recreational athletes, executives and entrepreneurs, and small family teams. They also offer a range of gold-standard tests to help the...

The Edge HPL website screenshot

The client

The Edge HPL are specialists in health and performance nutrition who are trusted by elite and recreational athletes, executives and entrepreneurs, and small family teams. They also offer a range of gold-standard tests to help their clients better understand their unique physiology and metabolism.

The Edge HPL describes itself as a human performance lab and is based at The Leatherhead Club in Ashtead, Surrey. Alongside nutrition consultations and physiological testing, it offers an at-home blood test, a self-guided online nutrition course and a digital recipe collection.

What we built

We built The Edge HPL website together with TJS Creates. It gives clients clear routes into the business, with booking pages for nutrition consultations, physiological tests and the at-home blood test, plus dedicated pages for the Elite Athlete and Private Client nutrition clinics.

The site also introduces the team, clients and partners, shares advice through a Knowledge Bites section and includes an Edge Access login for clients.

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