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Case study

Sporting Group International

Sporting Group International is a leading sports agency with offices in the UK and India illustrating their global reach. Formed by a team of people whose expertise is unquestioned in the world of elite sport and whose advice h...

Sporting Group International website screenshot

The client

Sporting Group International is a leading sports agency with offices in the UK and India illustrating their global reach. Formed by a team of people whose expertise is unquestioned in the world of elite sport and whose advice has been sought and benefitted at the highest levels.

SGI now describes itself as a global sports agency with representatives in the UK, Spain, Italy, India and Japan, working for both brands and rights holders. Its recent work includes brokering partnerships for Aston Villa, Worcestershire County Cricket Club and FC Bayern Munich, and the wider group also includes Sporting Jobs and SGI Sports Management.

What we built

We designed and built the Sporting Group International website to explain what the agency does for two audiences, with dedicated For Brands and For Rights Holders sections. Visitors can find out who the team are and what they do, and browse Our Work to see partnerships the agency has brokered across elite sport.

The site also includes a news section and a page on the agency's sustainability commitments.

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