Boardwise

Boardwise are one of the longest running independent outdoor sport retailers in the UK.

We redesigned their existing Shopify store and migrated their separate old osCommerce website enabling customers to shop their extensive range of products in one place.

Boardwise is based in Cannock, Staffordshire, and has more than 40 years in the trade. It sells kit for windsurfing, snowboarding, foiling, stand-up paddleboarding, surfing, skateboarding and wakeboarding, as well as wetsuits, and stocks both new and used equipment.

We designed and built the Boardwise Shopify store around the sports their customers ride: Wind, Snow, Foil, SUP, Surf, Skate, Wake and Wetsuits. Each department opens into a detailed menu by product type, from boards, sails and masts to bindings, foils and paddles, with new and used kit listed separately.

Customers can create an account, and the store includes help pages for shipping, returns and finance, alongside pages for the Boardwise stores, careers and partners.